Brand Awareness
15-second pre-roll Youtube ad spots for top of the funnel. Serves as a first touchpoint for potential leads.
Student Testimonials
Produced student story spotlights for both B2C retargeting and B2B sales enablement. Discovered talent, coordinated with in-house and third party crews, ran shoot, led post-production and distribution. Drove 150% increase in enrollments compared to existing retargeting campaign.
B2B Case Studies
Produced 10+ case studies of enterprise partner success stories, featuring Microsoft, Kellanova, Royal Caribbean Cruises, Hilton. Interviewed clients and collaborated with representatives on internal and/or external messaging and distribution.
Product Launches
Developed a multiphase, multichannel promotional campaign to launch Cornell’s groundbreaking AI-powered certificate program. Planned and executed 30+ video assets. This video launched the campaign and served as the main pitch piece for media pickup.